Client:
Hyper Island / Goodby, Silverstein & Partners
Brief:
Choose our own client and create a project that engage all 5 senses.
Approach:
Popcorn is a social snack, you eat it at sleepovers, at the movie theater or at parties.
People connect to each other online more and more.
How can we get people to meet up more of their online friends and do activities together?
Concept:
The Pop Secret Get Together is using Facebook Connect to get together with your online friends in real life and do the assigned challenge. And post a proof of the challenge.
These pictures of completed challenges will be spread by the user himself among his/hers friends and also be used in realtime banners and interactive billboards around town. A way for the user to earn “ten minutes of fame”
The persons that completed the most challenges wins a private movie night at the cinema for friends. Another opportunity for Pop Secret to be shown.
My Role:
Creative
