Client:
Hyper Island / North Kingdom
Brief:
Create an interactive concept proposal for French workwear label Le Laboureur.
Approach:
How can we develop the brand?
Great potential within the fashion market, but
not a fashion brand
Unique and timeless style
Not for everyone, it’s exclusive
We wanted to turn:
Old fashioned into History of the brand.
Workwear into Long lasting quality
How can we attract individualists that want to find out stuff for themselves?
And how to create buzz about an almost non existing brand within a tough business?
Concept:
Online personal shopping, real time, one to one shopping experience. It’s a special service that can be used only by one person at a time. Invitation only.
Mark your territory when shopping and after with classic stickers. The next one in your area have to ask for your permission to shop the same garment.
My Role:
Creative, Art Director
